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From the journal

Notes from the studio, ideas for beautiful celebrations and the details that make every BakerJones order personal.

Trends · May 2026

Why couples are choosing intimate, sculptural single-tier cakes over traditional multi-tier centrepieces.

Celebrations · April 2026

A short guide to setting a beautiful, low-effort celebration table for ten or fewer guests.

Behind the scenes · March 2026

The handful of nozzles and tools we reach for on every single cake.

Inspiration · March 2026

How sculptural buttercream replaced fondant in the editorial wedding world.

Seasonal · February 2026

Pistachio rose, elderflower and blood orange — what is making it into the box this season.

Gifting · February 2026

Small enough to feel personal, generous enough to feel celebratory.